What are Google Analytics and how can they help you? Great question! Google analytics are quite possibly the most important tool you can have on your website.  I can already hear you saying "no, it's the contact form on my site, how else would people contact me through my website!?". Well sir, or madam, you are wrong. Having Google analytics installed on your site allows you to track EVERYTHING. Meaning we can see where people come from (referring sites), keywords they used to find you, how long they stayed on your site, the bounce rate, and exactly how many people visited your site.  Seriously, if you're spending money on marketing and advertising, and driving people to your website, shouldn't you be able to tell if that money is being well spent?

Google analytics is also FREE! Did I forget to mention that? Sorry. Well it is free, and as I said before, the most valuable tool you can have on your site.  Here is wikipedia's view on GA:

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service,^[1] currently in use at around 57% of the 10,000 most popular websites.^[2] Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).

Statistics that can help you determine how to focus your marketing and determine new strategies.  Can you read the analytics properly though? Probably not, that's where we step in. Not only can we read the analtics properly and help tailor your marketing strategies, but read then daily and help you move forward getting more visitors and unique, qualified, hits to your site. Seriously, if you don't have Google analytics on your site, what's the point of even having a website? Contact us today and we'll help take your company into places you've never been before!